It’s still pretty early in the year but the disruptive power of general purpose AI (GPAI) already looks cemented as the big tech story of 2023, with tech giants including Microsoft and Google duking it out to fast-follow OpenAI’s viral conversational chatbot, ChatGPT by productizing large language models (LLM) in interfaces of their own — such as OpenAI investor Microsoft’s search with AI combo, New Bing; or Google’s conversational search offering, Bard AI, shown off in preview earlier this month as it’s scrambled to respond to Remond’s challenge to the online search cash-cow.